MARKET MATCH PROGRAM

LOCALLY GROWN FOOD IS A RIGHT FOR ALL, NOT A LUXURY FOR JUST A FEW.

In 2010, with funding and technical support from Roots of Change, the Market Match Program was implemented: California’s nutrition incentive program for low-income farm-direct shoppers. When this program commenced, it provided customers spending SNAP and Calfresh (formerly called Food Stamp) benefits at our farmers’ market with $2 in Market Match for every $5 they spent per market day, up to $10 in extra funds.

In 2015, as a member of the California Market Match Consortium, SEE-LA, now Food Access LA, benefited from a multi-million dollar award from the federal Food Insecurity Nutrition Incentives (FINI) program and the newly established California Nutrition Incentives Program (CNIP). This award, along with funding from partners like Kaiser Permanente and Seeds of Change, has allowed Food Access LA to formalize and significantly expand its food access and equity activities and establish its Benefits and Incentives program. 

Highlights of our work over the years include participation in the Fruit & Veggie Rx program, local advocacy for SNAP benefits acceptance to be required at all farmers’ markets in the City of LA, research partnership, the prioritization of WIC through incentives programs for WIC FMNP and CVB participants, and the more recent ARP Market Match expansion in partnership with the County of Los Angeles and several community partners. 

We are committed to ensuring access to nutritious and locally grown food as a right for all, and not a luxury for just a few.

Service areas identified for ARP Market Match can be viewed HERE.

INTERESTED IN OFFERING MARKET MATCH AT YOUR MARKET?
CLICK BELOW TO LEARN MORE ABOUT HOW YOU CAN BE A MARKET MATCH PARTNER.

For additional information and questions about how to apply to become a part of the ARP Market Match expansion, please contact us.

All Food Access LA Farmers’ Markets offer the Market Match program for CalFresh and SNAP users, along with additional healthy food incentives.

Visit your local Food Access LA Farmers’ Market to learn more.

  • “I've learned to make more nutritious foods and found out that it actually tastes good.”

    Central Avenue Farmers Market Participant

  • “I learned to cook healthier and to be better. [The classes] help me to be better physically and to share recipes with my son.”

    Central Avenue Farmers Market Participant

  • “I've made many changes in my daily life because of what I’ve learned thanks to the wonderful staff who motivate me to live healthier [...] progress like never before and many of my friends have even made comments about my “Healthier” appearance.”

    Raphael Santillan, Central Avenue Farmers’ Market

  • "The program was amazing; I learned that eating healthy is a lifestyle I should make. I am thankful for everything. I appreciate it from the bottom of my heart.”

    Cindy Ortiz, Parent Center

  • “Nutrition classes helped me to make right choices in regards to shopping more veggies and fruits than meats and dairy products.

    Narina Kazarian, Parent Center

  • “There was a reason I kept coming back week after week. I want to thank you for teaching me how to read the labels because now when I go to the store I know how to tell what’s good for me and what isn’t."

    Darryl Turner, MLK Campus Farmers Market

  • "I never liked green beans or red peppers [but after learning about stir fry] I had to convert! It’s helpful to have different things to cook that are not only healthy but also very good. I’m very happy that I was introduced to something new by coming to your class.”

    Andres Lara, MLK Campus Farmers Market